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What are your fees?
100% of the money that your spend on offset credits goes to our Impact Partners to help support their work in creating a truly circular economy.
Our Plastic Neutral Certification incurs a seperate annual licence fee. This gives your company the right to use our product ecolabel and other branding, to ensure that your plastic commitment is recognised in the market.
The licence fee is determined based off the amount of plastic a company is offsetting. Our fee schedule can be viewed here.
Our fees are used to:
- Conduct due diligence, verification and internal auditing of impact partners to verify environmental and social impact.
- Conduct business administration, communication and marketing to scale the Plastic Neutral concept worldwide.
- Develop our service offering, website and Plastic Offset platform.
- Allow us to continue to research and explore market leading technologies and projects for offsets and circular economy innovation.
Our mission is to have the largest social and environmental impact possible. Our fees allow us to be financially self-sustainable and to build a long lasting business that will play a pivotal role in solving the plastics crisis.
What does it mean to be certified 'Plastic Neutral'?
- Going Plastic Neutral is a voluntary decision for a company to measure, reduce and offset their plastic use.
- Becoming Plastic Neutral means that for every kilogram of plastic used by a company, one kilogram is collected or recycled on their behalf that wouldn’t otherwise be.
- Companies can take their products Plastic Neutral (eg by measuring the plastic in the goods they sell – Product Plastic Neutral) or their entire organisation (all incoming and outgoing plastic, eg supply chain plastic – Organisation Plastic Neutral).
- Waste Revolution’s Plastic Neutral certification is an impactful and sustainable way for brands to take action and clean up our planet while also reducing their own plastic use internally.
What is a plastic offset?
A plastic offset means paying to support plastic collection or recycling activities which wouldn’t otherwise occur. Each plastic offset costs $2.25 AUD and is the equivalent of one kilogram of plastic collected or recycled which wouldn’t otherwise be. If a company’s plastic footprint is 1,000kg, it will need to purchase 1000 plastic offsets.
In order for the offsetting activity to be eligible, it must be ‘additional’ or above the baseline of what would ordinarily occur. To determine if there is additionality, you can ask ‘Would the project have happened anyway without the offset funding?’. If the answer is yes, a project is not eligible for offset funding.
Who offsets the plastic?
Waste Revolution’s flagship Impact Partner is Australian recycler Plastic Forests, who specialise in recycling soft/flexible plastic packaging into sustainable products (this type of plastic is difficult to recycle and there are limited end markets so the majority of this waste is going to landfill). Plastic Forests source the used plastic from industry, the Redcycle program (things like household bread bags and biscuit packets), and also from agriculture, such as the plastic film used on farms to wrap hay/silage.
Plastic forests recycles the soft plastic into a range of 100% recycled products including fence posts and garden stakes.
Once Plastic Forests has manufactured the recycled plastic posts, they are donated to BlazeAid, an Australian charity whose thousands of volunteers help farmers recover from bushfires and other natural disasters.
The posts are used in rebuilding fences or planting trees, providing both environmental benefits and much needed social support to Australian farmers.
Are the plastic offsets tax deductible?
The money you spend on plastic offsets can be claimed as a tax deductible donation. This is made possible by the fact that BlazeAid are a registered charity. The money you spend on plastic offsets is donated directly to BlazeAid who have agreed to use that money to purchase recycled plastic posts from Plastic Forests.
You visit BlazeAid’s website here.
Shouldn't companies be avoiding plastic altogether?
Plastic itself is not inherently bad- instead it is our throw away culture that has reduced the useful life of plastic to mere minutes. For many companies plastic is somewhat unavoidable because:
- Durability: plastic is flexible, lightweight and durable – protecting the integrity of our products
- Product preservation: Plastic is food grade compliant and helps to preserve food and cosmetics
- Low-cost: for many small businesses alternatives to plastic are too expensive or impractical
- Less resource intensive: Plastic is less resource intensive than alternatives such as aluminium or plastic replacements.
Generally speaking, currently the technology doesn’t exist to allow most companies to completely avoid plastic. However, where it is possible, Waste Revolution believes that the best solution is not using plastic at all. Waste Revolution incentivises plastic reduction in many ways, including by helping companies to measure and reduce their plastic overtime, and through the mandatory population of a Plastic Action Plan. Plastic offsetting exists as a way for companies to clean up the waste associated with their unavoidable plastic use.
Plastic offsets act like a tax on plastic use, which helps corporates to be accountable and conscious of their plastic waste, whilst incentivising them to reduce their footprint.
How do you promote plastic reduction?
Plastic Action Plan
- A Plastic Action Plan is a document which allows companies to self-assess their plastic use, identify areas for reduction, set targets, and then take action to substitute or eliminate plastic or improve circularity.
- Companies are required to complete a Plastic Action Plan within 6 months of signing on with Waste Revolution, and to disclose it to Waste Revolution.
- With the companies permission, Waste Revolution will publish its client’s Plastic Action Plans on its website to showcase sustainability leadership and create a collaborative forum and ‘case studies’ of plastic action.
A price on plastic
- Plastic offsets act like a tax on plastic use, which helps corporates to be accountable and conscious of their plastic waste.
- Plastic use has ‘negative externalities’: these are the costs to society as a result of plastic including impairing environmental ecosystems, effecting the health of humans and animals, climate change implications and socio economic impacts.
- These negative environmental externalities are not priced into the products – making conventional plastic goods appear cheaper than they actually are. We address this problem by putting a price on plastic.
50% discount for companies who use recycled plastic
- We offer a 50% discount on the Plastic Offsets a company needs to purchase to go Plastic Neutral where that company uses 100% post consumer recycled plastic in its products. This drives the ‘Pull Though Effect’.
- The Pull Through Effect is the premise that we must actually use recycled plastic in products to generate a circular economy. Recycling is pointless if there is no end demand for the recycled plastic.
Driving the circular economy
- Only 9% of all plastic produced each year is recycled. By working with our corporate clients, we provide economic stimulus to sustainable recycling programs and infrastructure.
- This is a vital step towards creating a circular economy. In a circular economy, virgin plastic is replaced by recycled plastic, which drastically reduces plastic pollution and CO2 emissions as all packaging is used over and over again.
Will it be our actual plastic products that are being collected?
It is difficult for companies to recycle the actual plastic their customers use as this relies on customers to return the plastic. Waste Revolution’s Plastic Neutral certification aims to work alongside container return schemes offered by some companies, but also recognises that rather than relying exclusively on customers to do the right thing, companies can also take impactful and immediate plastic action by going Plastic Neutral – paying for an equivalent amount of plastic to be collected/recycled as they use. This decentralised model is efficient and less resource intensive in terms of logistics.
How do you verify the work of your Impact Partners?
Waste Revolution has put in place multiple checks and balances to verify the work of its Impact Partners.
- Conducting internal due diligence and auditing of Impact Partners;
- Requiring an independent audit of Impact Partners at a minimum of every 12-months; and
- Requiring a range of documentation from Impact Partners (and other entities involved in the plastic offsetting process) to verify their impact.
What is additionality?
Under our Plastic Neutral Protocol we only work with Impact Partners that satisfy the principle of additionality. This means that their activities must improve plastic collection or recycling above a baseline level. The baseline level considers the amount of plastic that the company is processing before receiving any plastic offset funding, as well as the recycling rates pertinent to the geographic area in which they operate.
To bring this to life, let’s use an example of a plastic coke bottle in Mumbai, India. A coke bottle is made of PET plastic which is considered high value and profitable to recycle and there are multiple recyclers in Mumbai who do so. As such, when waste is sorted, coke bottles are separated and sold to these recyclers, whilst problem plastics such as flexible chip packets are not. Therefore our plastic offsets cannot fund the collection and recycling of plastic coke bottles in Mumbai as this is is plastic that would ordinarily be collected and recycled anyway. In other words if one recycler stopped taking in plastic coke bottles, there would be another 10 to replace them.
To be additional it must be proven that the plastic collected and recycled would not have occurred in the absence of the incentive provided by the plastic offsetting mechanism.
How our Impact Partner achieves additionality
Plastic Forests specifically focus on hard to recycle plastics that are not generally recycled such as flexible plastics (chip packets, plastic bags, wrappers) and also agricultural film. They are one of the very few recyclers who do this given that this type of plastic is expensive to recycle and there is a lack of wide-spread demand for their end product. Unfortunately this means that most of this plastic is ending up in landfill. Our plastic offsetting mechanism leads to an increased demand for products made from these plastics – thus diverting thousands of kilograms of this plastic from landfill and our environment.
How did you choose your impact partner?
After months of research and meetings with potential impact partners, we decided that Plastic Forests was the best fit. This was based on three primary reasons:
1. Driving a truly circular economy
Although plastic collection plays a critical role in preventing plastic leakage into the environment, it’s important to look at the bigger picture. In isolation, collecting plastic has very little impact if there is no demand for products that are made from recycled plastic (also known as the ‘pull through effect’).
In this respect, Plastic Forests is a leader. They are one of the only companies in Australia who take contaminated, or hard to recycle flexible plastics, and turn them into useful products. By purchasing plastic offsets to fund the production of recycled plastic posts, you are creating end-demand for recycled goods, diverting our plastic waste from landfill, and closing the loop.
Plastic Forests products are made from a mixture of low value flexible plastics (such as chip packets) and agricultural plastic waste (such as film). Neither of these types of plastics are currently being recycled at large scale in Australia as they are too difficult, expensive, and there is a lack of pull through effect. Sadly, since China shut its borders to our plastic waste, the majority of these types of plastics are ending up in landfill. Therefore by using plastic types that would not otherwise be recycled, Plastic Forests is diverting thousands of kilograms of plastic from landfill
3. Maximising our social impact:
An equally important part of Waste Revolution’s mission is to have a profound social impact. That’s why we have partnered with a charity called BlazeAid to make sure that the Plastic Fence posts go to those who are most in need. BlazeAid is an Australian charity with a team of over 1,000 dedicated volunteers that help farmers re-build their farms after they have been decimated by bushfires. The recycled plastic posts are donated to BlazeAid for their volunteers to use to re-build fences or plant trees and help Australian farmers re-build their lives.